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BIG NEWS at The Link Companies!

 

For Immediate Release: November 9, 2018
Contact: Brad Rosenkampff, Managing Partner

THE LINK COMPANIES ANNOUNCES ACQUISITION AND EXPANSION

Atlanta, Ga – The Link Companies, a leading manufacturers’ representative agency in the gift, home accent, lifestyle apparel and fashion accessory sectors, announces the acquisition of a prominent sales agency and territory expansion. The Link Companies will now have complete representation in the Northeast through Nova Sales Associates and territory managers in Ohio.
Nova Sales Associates (NSA) has an outstanding history with four decades of sales and service across 6 states. Always been a “shining star” in this region, NSA is led by Drew Weisinger and Phil Wacks. The territory managers will continue under their guidance and join The Link Companies team offering a permanent home at the Atlanta markets. Over the course of the next year, NSA will transition to The Northern Link.
Weisinger: “We are thrilled to be merging with The Link Companies. It’s a perfect opportunity for two companies with similar cultures and respected brands along with a mutual vision and shared desire to grow, to join forces and help our retail and vendor partners succeed.”
The Link Companies also announces the hire of territory managers in Ohio, establishing a new agency called The Central Link. Kelly Morris will be VP of Sales for this new agency. “For decades we have worked with Ohioans in our showrooms and we can now offer exemplary service with our professionals on the road, in their stores. We are very excited about this announcement and welcome the opportunity for growth in the Buckeye State,” states Fred Rosenkampff, CEO/ Managing Partner of The Link Companies.

For more information, visit: www.TheLinkCompanies.com
Brad Rosenkampff, CPO/Managing Partner 404.395.8031

The Link Companies
The Southern Link-Link 2 Sales
Total Accessories-Don Mar Sales-Key Sales
The Northern Link-The Central Link

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Bldg. 2/Gift Mart 16th floor, Bldg. 3/Apparel Mart 7th floor
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Tabletop Trends

Thanksgiving is a time to come together around the table, to gather with our nearest and dearest. And no major feast is complete without the perfect tabletop decor! Thankfully, The Southern Link has several vendors that really lead the way when it comes to finding the perfect food servicing accessories.

 

Park Designs’ Country, Rustic Living, and Farmhouse collections are a constant hit in the land of classic home decor. But, like their sister company, Split P, they also are champions in the realm of Tabletop and Food Servicing products! This featured item is the Tweed Table Runner in Espresso. With a new, innovative tweed construction, this hand-loomed table runner combines five shades of yarn in a basketweave pattern for a completely reversible table runner that gets twice the wear. Versatility is the name of this game, as this table runner is perfect for Thanksgiving, but can transform a spring tabletop just as nicely. At wholesale, this table runner is $12.50.

Melrose International has gorgeous products for the home and garden, and a robust mix of decor for the Holiday season. For the tabletop, they feature an abundance of vases, lanterns, and centerpiece items. Our favorites are the small vases pictured here. A mixture of texture and color blend perfectly in this trio of small vases. Each has its own imperfections, giving it a look of artisan craftsmanship. The trio is, wholesale, $12.90. Once again, this item is trans-seasonal, and you can feature it in your store right now for the Holiday Tabletop, and continue to carry it well into Spring for a whole different look.

Whether you choose to feature simplistic designs like the ones we featured, or prefer to show colorful or patterned decor in your store displays, both Park and Melrose are leaders in Tabletop and will certainly have some ideas for you! Check out their catalogs and call your rep today to learn more, or find them on RetailersLink.com for online ordering.

Stocking Stuffers!

It is never too early to start thinking about even the smallest details for Christmas. Make sure your customers know that your store is the best place to pick up whatever they need to make the Holidays shine the brightest, including STOCKING STUFFERS! Here are the Top 3 Items from The Southern Link that you should order and market as the best in “small” gifts:

  1. The Big Larry from Alliance Sports Group. Alliance is comprised of a number of brands, but for this list we’ve chosen NEBO. Maker of all things flashlight-related, Nebo does have a number of smaller items that are the perfect stocking stuffer size. Easy to display, many of the assortments come with a Countertop display unit. Big Larry is no exception, and with a Power Work Light of 500 lumens, it’s sure to outshine the other gifts. This little guy is a “Big” deal, with a magnetic base, four light modes, and new LED technology. For $12.75 a piece, get a 14 piece case pack. 
  2. Everlasting Hairbands from Vere. If you have long hair, you need a Vere hairband, end of story. This magical hairband never stretches out; you can use a hair dryer to shrink it down to size. It’s unbreakable, snag-proof, waterproof, crease-proof, comes in an array of glitter and metallic colors, and can also be worn as a bracelet! The small box packaging lends nicely to a stocking stuffer and can even be hung from a Christmas tree to make an adorable display at your store. A box of 5 hairbands is $7.50, wholesale. 
  3. Clip-SEAS from First & Main. From First & Main’s FantaSEA collection adds a newer, smaller product to the plush lineup – clips! Use them as a keychain, or clip them to a backpack. There are 12 different sea creatures to choose from, including an octopus, crab, a gator, and a turtle. At only 4 inches, these little guys can sneak right into a child’s stocking, and can easily be merchandised at a store by hanging from available bags for sale. Clips are $1.90 a piece.

Order any of these fantastic lil’ stocking stuffers right now by calling your SouthernLink Rep or ordering online at RetailersLink.com.

Katydid Hat Special

Ready to order some amazing hats? Katydid has a whole lot of hats for only $7.95! Check out the huge selection below and call your Rep today to order. This offer is ONLY available through your Southern Link Rep.

Last Minute Fall Shipping!

It is certainly beginning to feel like Fall outside, and we have some hot buys for you that will warm you up and ship immediately!

We all know the old saying that half of your body heat is lost through your head. But anyone can easily attest that if your feet are cold, the rest of you is, as well! That’s why we are highlighting slippers from Warmies on this list. For $10-$12.50, pick up a pair of cozy, microwavable slippers with an extra thick foam sole and relax your aching feet. Just pop them in the microwave, warm them up, and feel relief. For the same price point, the Spa Therapy collection adds a lavender scent for aromatherapy, and comes in gorgeous gift packaging.

 

 

Natural Inspirations is a new vendor here at The Southern Link and we are proud to represent this “authentically natural, beautifully indulgent” line of skin care products. This female-owned company supports women’s health by using all natural ingredients. New for Fall, and shipping right now, are gift sets, perfect for the Holidays and featuring best-selling products like hand and body lotions. The Hand and Body Duo set is $15, wholesale, the Lip Butter set is $6, and the Hand Creme Trio is $10.

 

 

Park Designs‘ Holiday Collection is nostalgic, whimsical, and truly classic. In addition to every they offer in their year-round collections, such as tabletop pieces, pillows, and kitchen textiles, the Holiday collection also features unique items like tree skirts, stockings, and Santa Sacks. The Santa Sack is exactly what you’re imagining – the giant bag Santa Claus uses for his stockpile of presents! With a drawstring closure and at only $10 a piece, these gift bags are a fantastic way to start a new tradition in your home.

 

Call your Southern Link Rep, or use our website – RetailersLink.com – to order today!

2019 Color Trend Report

 

Pantone 2019 1

The 2019 color trend predictions are in! Pantone’s color of the year will be announced this December. In September, however, Pantone chooses colors from the runways of New York fashion week to give us an idea of what to expect for color palettes in the new year.

 

The color picks are meant to transcend seasonality and, with their bright and vibrant hues, point us toward the future with optimism and positivity. Pantone’s take on the reds, oranges, and coral chosen for 2019 is that they reflect enthusiasm and joyfulness, enlivening fashion with a streak of energy. The most obvious and striking colors are a bright blue and hot pink, meant to be theatrical, cheerful, and majestic.

Pantone 2019 2

Vogue has a bit of different take on the striking blue and fuchsia;  they are calling the blue a “digital blue,” reflecting the shades inside our social media platforms and evoking technology and the future. Also in Vogue’s notes is “whisky brown,” a color Pantone is calling a toffee tone, that looks like wood grain and warms the fashion color palette. The greens, a mossy shade and an olive, remind us of the natural world and how we connect with it. A few other colors we will see are lilacs (also called lavender), goldenrod yellow, bright orange that Vogue says is “vitaminic,” and gray that’s taking over for the black in the “little black (now gray) dress.”

Pantone 2019 3Pantone 2019 Neutrals

Not to be eclipsed, but rather combined with the fashion colors are the trends for home décor. Sherwin Williams has already announced their colors of the year for 2019, of which the main pick is called “Reflecting Pool.” We can see this greenish blue picked up in the “earthy” colors from the fashion palette, and looking through some of Sherwin Williams’ palettes, we can easily see the shocking fuchsia and a darkened blue that blur the lines between the digital and the physical. Take a look at the sidebar for tips on how to use these colors to your advantage.

Our Vendors in the News

Lizzy James and Park Designs are featured in GiftBeat among the Industry’s top-selling lines! Park comes in at #6 on the list of best Tabletop Accessories. Lizzy James ranks #9 on the list of  best-selling “$15 or More Cost” items.

 

 

Yankee Candle hardly needs an introduction, but they do have newsworthy items! They are currently introducing a new candle line called, “Elevation.” Find out more about it in the Giftware News article below:

Yankee Elevation Candle

 

Alliance Sports Group is beginning a new National Broadcast TV schedule for a Nebo commercial featuring the Tac Slyde flashlight! Be sure to stock this product as awareness will be at an all time high. Take a look at some of the promo in the link below:

Nebo Tac Slyde Flashlight Promo

 

Boost Sales with In Store Events

The Link Companies is lucky to work with so many creative and enthusiastic vendors who are willing to step in and make markets truly epic events. How is this relevant to you and your store? The same vendors we work with are those you buy from, and they are open to assisting you with and sponsoring in store events! The easiest way to set something like this up is by talking to your Link Companies rep. Send a quick email and find out how you can connect with the vendor that has the bestselling merchandise in your store to create a one of a kind event for your customers.

Why go through the trouble of putting on an in store event? In store events are shown to do the following:

  • Increase foot traffic in your store. If you offer hot chocolate during a holiday shopping event, the people will come to your store! Even if they don’t buy something, they now know about what you offer.
  • Which brings us to brand awareness – coming into the store during an event may be the first time they ever stepped in. Now they can see what brands you carry and make a mental note that they can pick up these products at YOUR place.
  • Events are a sales booster. Particularly if you have an event on a Thursday evening, let’s say, and normally your traffic flow on Thursday is relatively slow. Suddenly you have additional cash flow, especially if you offer a little sale or incentive with the event.
  • This is a chance for you to do marketing! Be sure your customers are signing up for your social media accounts and newsletters, and offer incentives for them to do so.
Woodwick’s Pumpkin Butter – Fragrance of the Month for October

Most retailers really push for in store events when traffic is absolutely essential: The Holiday Season! The Link Team sat down and came up with some ideas for your November and December holiday events:

  • Wine and chocolate with Woodwick Candles! There’s no better way to evoke the holiday spirit than with the familiar household scents of Fireside, – like your warm burning fireplace – or Pumpkin Pecan and Oatmeal Cookie, like your favorite holiday baked goods!
  • Girls-Night-Out events are already a popular theme with retailer events. You could put a twist on this with a “Girls-Night-In” event! Feature products that spell out C-O-M-F-O-R-T, like Coco and Carmen’s lounge wear.

    Coco + Carmen’s long hoodie is so, so soft
  • A “Mistletoe Market” for children, with a small section of gifts priced under $20, on low shelves, for children to get for their moms and dads! This is a great way to include the whole family, and for children to make memories in your store.

At the event, make sure your customers sign up for your newsletter or social media accounts. You can even turn this into an in-person contest! Have stylists or associates go around and tell customers that by following you on social media and posting about their in-store experience (whether it’s a quick mention on Facebook, or a little picture on Instagram), they have a chance to win a contest! Raffle away items in your store that are hot commodities but not big ticket items.

Still looking for ideas? Check out Gifts & Dec’s nominees for best store events for more! Gifts & Dec also has some excellent Fall Promotions to check out.

As always, any of the products mentioned in this post can be ordered by contacting your Southern Link rep, or by ordering online at RetailersLink.com.

Featured Fall Decor

The Southern Link vendors are well stocked with all the Fall Decor your customers need to add a little extra pizzazz to their households this Autumn! Here are some items we thought were worth featuring.

Park Designs is a dreamland of Holiday decor! Most Park customers recognize that they have an extension Christmas collection, but their Fall/Harvest collections are also extremely robust. Our favorite is the “Falling for Fall” themed items. This photograph displays the “Count Your Blessings” serving plate, and the placemat, napkin, and table runner in the Falling For Fall pattern.

 

 

Any home decorated for Fall is not complete without some scented candles to bring the essence of pumpkin spice into your living space. Woodwick does not disappoint! The Pumpkin Pecan fragrance comes in all candles sizes and is described as, “toasted pecan crumble tops a ginger pumpkin puree, swirled with vanilla and cinnamon.” Who could resist?

 

Counterart’s Harvest Moments and Watercolor Harvest collections are a wonderful addition to any autumnal tabletop! They contain a glass counter server, cheese server, a lazy susan, serving trays, a dip chiller, and even floormats. Of course, no Counterart collection would be complete without coasters, and Harvest moments contains stone, car coasters, and tumbled tile coasters. We chose to feature the reversible plastic placemats with two different Watercolor patterns. Keep your table clean and stylish!

You can order any of these products right now by contacting your Southern Link rep, or by visiting RetailersLink.com to place an online order. Happy Fall, Y’all!