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Boost Sales with In Store Events

The Link Companies is lucky to work with so many creative and enthusiastic vendors who are willing to step in and make markets truly epic events. How is this relevant to you and your store? The same vendors we work with are those you buy from, and they are open to assisting you with and sponsoring in store events! The easiest way to set something like this up is by talking to your Link Companies rep. Send a quick email and find out how you can connect with the vendor that has the bestselling merchandise in your store to create a one of a kind event for your customers.

Why go through the trouble of putting on an in store event? In store events are shown to do the following:

  • Increase foot traffic in your store. If you offer hot chocolate during a holiday shopping event, the people will come to your store! Even if they don’t buy something, they now know about what you offer.
  • Which brings us to brand awareness – coming into the store during an event may be the first time they ever stepped in. Now they can see what brands you carry and make a mental note that they can pick up these products at YOUR place.
  • Events are a sales booster. Particularly if you have an event on a Thursday evening, let’s say, and normally your traffic flow on Thursday is relatively slow. Suddenly you have additional cash flow, especially if you offer a little sale or incentive with the event.
  • This is a chance for you to do marketing! Be sure your customers are signing up for your social media accounts and newsletters, and offer incentives for them to do so.
Woodwick’s Pumpkin Butter – Fragrance of the Month for October

Most retailers really push for in store events when traffic is absolutely essential: The Holiday Season! The Link Team sat down and came up with some ideas for your November and December holiday events:

  • Wine and chocolate with Woodwick Candles! There’s no better way to evoke the holiday spirit than with the familiar household scents of Fireside, – like your warm burning fireplace – or Pumpkin Pecan and Oatmeal Cookie, like your favorite holiday baked goods!
  • Girls-Night-Out events are already a popular theme with retailer events. You could put a twist on this with a “Girls-Night-In” event! Feature products that spell out C-O-M-F-O-R-T, like Coco and Carmen’s lounge wear.

    Coco + Carmen’s long hoodie is so, so soft
  • A “Mistletoe Market” for children, with a small section of gifts priced under $20, on low shelves, for children to get for their moms and dads! This is a great way to include the whole family, and for children to make memories in your store.

At the event, make sure your customers sign up for your newsletter or social media accounts. You can even turn this into an in-person contest! Have stylists or associates go around and tell customers that by following you on social media and posting about their in-store experience (whether it’s a quick mention on Facebook, or a little picture on Instagram), they have a chance to win a contest! Raffle away items in your store that are hot commodities but not big ticket items.

Still looking for ideas? Check out Gifts & Dec’s nominees for best store events for more! Gifts & Dec also has some excellent Fall Promotions to check out.

As always, any of the products mentioned in this post can be ordered by contacting your Southern Link rep, or by ordering online at RetailersLink.com.

Featured Fall Decor

The Southern Link vendors are well stocked with all the Fall Decor your customers need to add a little extra pizzazz to their households this Autumn! Here are some items we thought were worth featuring.

Park Designs is a dreamland of Holiday decor! Most Park customers recognize that they have an extension Christmas collection, but their Fall/Harvest collections are also extremely robust. Our favorite is the “Falling for Fall” themed items. This photograph displays the “Count Your Blessings” serving plate, and the placemat, napkin, and table runner in the Falling For Fall pattern.

 

 

Any home decorated for Fall is not complete without some scented candles to bring the essence of pumpkin spice into your living space. Woodwick does not disappoint! The Pumpkin Pecan fragrance comes in all candles sizes and is described as, “toasted pecan crumble tops a ginger pumpkin puree, swirled with vanilla and cinnamon.” Who could resist?

 

Counterart’s Harvest Moments and Watercolor Harvest collections are a wonderful addition to any autumnal tabletop! They contain a glass counter server, cheese server, a lazy susan, serving trays, a dip chiller, and even floormats. Of course, no Counterart collection would be complete without coasters, and Harvest moments contains stone, car coasters, and tumbled tile coasters. We chose to feature the reversible plastic placemats with two different Watercolor patterns. Keep your table clean and stylish!

You can order any of these products right now by contacting your Southern Link rep, or by visiting RetailersLink.com to place an online order. Happy Fall, Y’all!

Quality Rest & Relaxation!

The next month and a half is an unusually calm time; until Halloween happens in October and the Holiday season is in full swing, parents will have a short respite from the insanity of back to school and holiday shopping. This is the time for retailers to step up their game and show Mom and Dad how they can treat themselves to a little Rest & Relaxation!

Football fans are in their element now with college football starting up! Kick off game day morning with a rejuvenating cup of coffee in a Boelter team spirit mug.

Store merchandising for team spirit items is relatively simple: even if the items aren’t necessarily spirit gear, as long as they are in the team colors, they can be easily set up in a display to create a cohesive look.

Maybe football isn’t really your customer’s speed. Another way to capture the attention of weary moms who need a “Stay-cation” is a bath and body themed display of products.

UR Bath & Body is another excellent purveyor of spa day goodies, like fragrant bath bombs that tout empowering messages like “UR Brave, UR Calm, and UR Fearless.” We cannot think of a better way to take a break from wrangling the kids than drawing a hot bath and inhaling the stress relieving aromas of these bath bombs!

 

There’s no better way for a couple to blow off steam than to celebrate their favorite teams together at a tailgate! On the way to the game, keep your drinks from sweating in your car with CounterArt’s absorbent car coasters. A huge seller, there are multiple ways to merchandise these moisture absorbing coasters in your store: spinners, floor displays, counter top displays, all available from CounterArt to help you sell this fantastic product.

 

Ladies headed to a tailgate will want to check out Emerson Street’s huge collection of team spirit sportswear. These styles are always on trend, like the fringe tunic pictured to the left. Stay comfortable and stylish while cheering on your favorite team this football season! Get a few pieces to merchandise into your boutique’s fall apparel and you’re sure to please your local tailgate afficionados.

Any of these lines can be ordered to stock your store during this pre-holiday, short-lived calm by calling your Southern Link rep. UR Bath & Body and CounterArt are also available via online order on Retailerslink.com!

Why Blog?

Coffee Cafe

 

Most businesses in today’s internet-focused landscape do have their own website. There are plenty of ways to make a website appealing to potential customers, but one often overlooked opportunity is a blog. A blog can be something as simple as a quick weekly article promoting the business and products, about the team, a glimpse into the inner workings of the business, or even helpful tips for your customers. With so many potential topics, it’s fairly easy to maintain a blog, though so many businesses disregard its potential power.

Here are five reasons why a Blog is an excellent tool for your business:

  1. Increases your Search Engine Optimization (SEO). When someone does a search for you on Google, or any other browser, how likely are you to show up? Some lucky stores and businesses have a one-of-a-kind name and show up right away. But others need to work a little harder to pop up when someone searches “small boutique” and the town’s name. Writing a blog with useful and interesting content is a great way to get your website and store in the eye of the Googler.
  2. Engage with Content. As mentioned previously, the better your content is in the blog, the more you will keep readers coming back for more. Think about an average Monday. How many times are you distracted at work? Most people get tired of looking at their social media feeds and want something else to check out. Offer up tips, tricks, new looks, product information – really, anything that you think will engage your specific audience to gain a repeated readership.
  3. Engagement with your Customers. Have a contest on your blog! Your readers can potentially win a gift card, or a gift basket from your store if they read the blog and enter to win. Be creative with this. Your customers want to feel like more than a simple transaction. A blog is a great way to share stories about people shopping in store (favorite regulars), or to get feedback on the store or business.
  4. Link to your Social Media. Maybe you’re already a wiz at social media like Instagram, Facebook, and Twitter. Or, maybe you need a little help gaining followers on these channels. If a customer is on your website, be sure to link to your social media feeds from the website and/or blog. Contests like the one mentioned in the last tip can be run through Facebook or Instagram. Or, you can take a simple Facebook post and add much more content to it by creating a link to a new blog article!
  5. Sell More! The bottom line is to utilize your website to increase business. Blogging gives you an easy opportunity to highlight products and, in turn, sell more. Have a monthly blog featuring brand new items to your store. Or, do what we did and send out a blast about the best sellers. Customers always want to know what everyone else is buying – show them on your blog. And be sure to give your personal favorites as suggestions, too. Link to your ecommerce site or give instructions on how to buy.

Top Five Items from July Gift

After each Gift Show, we like to examine the trends and the hottest selling products in our showrooms. Which products were really flying, and why? Here are the five top selling items at The Southern Link from July Gift Show that, based on demand, will certainly sell at your store like hotcakes!

1. Habersham Candles had the overall best selling item with the Geo Painted Desert collection. These wax pottery vessels are filled with realistic succulents and contain fragrances like Blue Agave, Prickly Pear Aloe, and Cactus Water. Handcrafted in the USA, these decorative vessels are perfect for households with children and pets as a flame-less candle alternative!

 

2. Woodwick Candles Large Frasier Fir Candle is the smell of the holidays! Or, as Woodwick describes the scent, “the essence of fresh-cut fir on a crisp winter morning.” With 130 hours of burn time, this candle is the quintessential holiday gift!

3. Galleria Rain Capes (12 pack of solid color reversible capes) – this 12 pack  is the perfect introduction package to the luxurious, soft-feeling rain capes that Galleria sells in both solids and in gorgeous, iconic art prints. These rain capes are reversible, water repellent, and lightweight, with invisible magnets to connect the sleeves and stay on the body. A few examples of what Galleria offers in rain capes are black/grey, navy/camel, and purple/cream in their solids, and Monet’s Waterlilies, Van Gogh’s Starry Night, and Kilimt’s “The Kiss” in their art prints.

4. Cool and Interesting medium sideways initial necklaces are all the rage in jewelry! Smart retailers know that initial necklaces are an easy sell. A customer comes in without the slightest idea of what to get woman? CAI’s initial necklaces are a unique, personal gift that is made by hand and all you need to know is the first letter of the person’s name!

5. TGB Brand’s Coco + Carmen OMG Jeans round out this list with a casual apparel item. Who wouldn’t want a pair of pants that pull on and are appropriate for daily wear that also slim the tummy area? OMG Jeans hold you in and lift you up, and are perfect for all body types. The most popular wash? Dark denim. But don’t forget about the other washes and colors to keep your options open!

 

All of our top selling items can be ordered right now on Retailerslink.com. Click the hyperlinks above to go directly to the specific vendor.

It’s SHOW TIME!

This coming week is the most exciting time of the year here at The Link Companies: SHOW TIME! From July 9-16, July Market will be in full swing in our Building 2 Showrooms, on the 16th floor. The first reason to stop by? Amazing SPECIALS from solid vendors that you definitely need to order. Here are a few worth mentioning:
 
UR Bath & Body
UR Bath for BlogThis is a BRAND NEW VENDOR here at The Southern Link! We are thrilled to offer an amazing line of bath bombs, soaps, and handcrafted scrubbers, and even happier to smell such good fragrances wafting through the showroom! As for the Show Special, $500 gets you FREE FREIGHT!

 

 

Woodwick and Yankee CandleYankee for Blog
Two powerhouse candle companies are now together and better than ever! Of course they have fantastic Show Specials, so be sure to stock up while you’re here – it’s worth your time! An order of $1000 get you 10% off, $1500 gets you 10% off and FREE FREIGHT, and  $2000 gets you 15% off and FREE FREIGHT!

 

 

In addition to Specials, we have some great FOOD OPTIONS to keep you fueled throughout the day. Here is the Daily Schedule:

Link Schedule July Show

Next week is SHOW TIME!

This coming week is the most exciting time of the year here at The Link Companies: SHOW TIME! From July 9-16, July Market will be in full swing in our Building 2 Showrooms, on the 16th floor. The first reason to stop by? Amazing SPECIALS from solid vendors that you definitely need to order. Here are a few worth mentioning:

UR Bath & Body
UR Bath for BlogThis is a BRAND NEW VENDOR here at The Southern Link! We are thrilled to offer an amazing line of bath bombs, soaps, and handcrafted scrubbers, and even happier to smell such good fragrances wafting through the showroom! As for the Show Special, $500 gets you FREE FREIGHT!

 

 

 

Woodwick and Yankee CandleYankee for Blog
Two powerhouse candle companies are now together and better than ever! Of course they have fantastic Show Specials, so be sure to stock up while you’re here – it’s worth your time! An order of $1000 get you 10% off, $1500 gets you 10% off and FREE FREIGHT, and  $2000 gets you 15% off and FREE FREIGHT!

 

 

 

 

In addition to Specials, we have some great FOOD OPTIONS to keep you fueled throughout the day. Here is the Daily Schedule:

Link Schedule July Show

Fall 2018 Fashion Trends

Fall Fashion is emerging at Market! Walking around the Atlanta Apparel show, we got a good idea of what’s hot for Fall.

Givenchy-Fall-2018
Givenchy Fall 2018

Many of the sleeve details we have seen in the last few seasons will remain during the cooler weather. Off-the-shoulder tops are still relevant and can be seen in sweater form, using chunky knits or mohair fabrics.

In fact, sweaters are huge for fall, particularly with big turtleneck or V necklines. Think “Ugly Christmas Sweater,” if you want an idea of some of what this trend is about! This sweater trend is certainly not shying away from patterns. Many runway looks featured leopard print as a dominant print, even with sweaters. Stripes are huge, and we noticed a lot of sweaters and knits with rainbow color stripes.

Additionally, with tops, we are seeing buttons down the front and a tie on the bottom. This gives a 90’s feel that definitely emanates from the whole look of Fall 2018. Hoods are also back, attached to tunics, dresses, and even some of those funky-chunky sweaters.

Striped Pant Leg
Striped Pant Leg

As previously mentioned, stripes appear all over the place in Fall Fashion, including on pants. Many labels are doing a solid, patterned, or plaid pant, often cropped, with a stripe down the outside of the leg. The label’s logo will sometimes appear in this stripe, which plays into the “Logo-Mania” we are seeing a lot of this Spring through Fall. From Gucci and Fendi, to ready to wear fashion, the idea of splashing a logo on a shirt, down the side of pants, or wearing it like a name tag (Gucci) is a resuscitated 90’s heartbeat.

In addition to striped and plaid pants, denim is still huge in fashion for the upcoming season. Bell bottom jeans have made quite the comeback, and denim overalls are going from shorts to full length overalls for Fall. Structured skirts that look like office wear are being paired with funky tops, and suede and velvet are favored fabrics with skirts and pants. Knee high socks, like those worn by the lead in iconic 90’s movie Clueless, are also appearing on the radar.

J Mendel Coat featuring Pattern and Fur collar
J Mendel Coat featuring Pattern and Fur collar

 

 

As for color, most displays at Apparel Show contained deep reds, like burgundy or crimson, blush, bright, goldenrod yellows, and army green. Floral prints are all over dresses and one-piece jumpsuits. Fun prints, like animal prints or star patterns, are on trend.

Other specific on-trend items include Puffer jackets, jackets with fur collars, floral wrap dresses, Athliesure items worn as fashion looks, and boyish elements (like an army green coat) mixed with flowy, hippy dresses.